Newark element14 Digital Marketing
As a freelance digital designer for Newark element14, I worked on many projects to advertise products and suppliers on the Newark website. Most of my projects involved working with landing pages, online advertising, banner ads, and social media imagery. Even though most were for different suppliers, all had to be built with the branding guidelines of Newark in mind.
Tektronix Product Giveaway
Assets required: Homepage leaderboard, merchandising banner, retargeting banners, social media images
Purpose: An advertisement for a giveaway based on a new product launch for Tektronix via Newark and Farnell.
LED Lighting promotion
Assets Required: Homepage leaderboard, email banner, retargeting banners, merchandising banner, social media
Purpose: Promoting LED lighting products for Newark and Farnell, global campaign for North America, Europe, and Asia/Pacific.
Day of the Dead campaign
Assets Required: Homepage leaderboard, landing page, social media, merchandising banner
Purpose: Promoting sale items linked to Day of the Dead holiday, including clearance items that line up with celebration.
Multicomp Pro brand launch
Assets Required: Homepage leaderboard, merchandising banner, social media, manufacturers drop down menu banner
Purpose: Promoting launch of rebranded Multicomp Pro private label brand