During my time with Minitab, I was able to create and design three separate logos for the products that Minitab sells. All were created while working with the CMO, and were approved by the executive level team.
Minitag Engage: rebranding of a previous product. It is project and idea innovation management software. Track, manage and share throughout process. Lightbulb meant to reflect ideas, and the shape in the center to indicate the project itself.
Minitab Connect: A rebranding of software acquired by purchasing an outside company. Data integration and processing software. Used to pull data from outside sources and clean/process it. Logo was intended to give a sense of data in motion, being processed efficiently.
Minitab Model Ops: logo for a new product, dealing with modeling and graphs