Minitab Website
Over the course of 3 years at Minitab, as the sole designer for the marketing and content team, I have created many webpage designs, for a range of products, landing pages, events, partner portals, and the Minitab blog. Much of what I created was built with the User Experience in mind, as well as being sure to properly incorporate our branding guidelines consistently. Mobile first is also very important to consider, so that the experience of viewing on a phone is also smooth and streamlined.
Case Studies pages
As part of our redesign for the Minitab website, we needed to update the layout of our case studies pages. They didn’t organize the information well, and were difficult to navigate. I initially developed a research document, including recommendations based on competitors and other websites. I also created a Figma prototype for our development team to work from.
Partner Portal
Minitab relies heavily on partners, to further the expansion of software sales in other countries. I redesigned the entire Partner Portal, where partners learn more about the program, find out details, and contact Minitab professionals. It was important to consider ease of use for this portal, as many of the users are from varying backgrounds of expertise with these kinds of sites. We wanted to make it easy for them to find what information they needed, as well as making it simple to contact someone at Minitab with any questions. This is a restricted access site, so only certified partners are able to access it.
Minitab Blog
One of the most important features for the content team is the blog. All articles are written or edited by the content team, and are a great way of advertising and informing on the products and knowledge of the company. I led the redesign of the blog to update it to be a bit more consistent, more user friendly, and easier to navigate. We had a large emphasis on mobile first design, as the original design of the blog did not take mobile into consideration, so there were many issues when viewing the blog on a mobile device. I also wanted to clean up the layout to remove extraneous or unnecessary links and details, to make the user experience more streamlined.