Minitab Branding and Logos
In my time at Minitab, I created multiple logos for our new software products, as well as working to build out and solidify our brand. I created a branding guideline for everyone in the company to utilize, so we could be sure all assets, both digital and print, would be cohesive. This was a very important part of my role, as I largely own the branding of our company and products. It’s my responsibility to ensure everything adheres, and that it all creates one singular brand statement across all platforms.
Minitab Model Ops Logo and Branding
Branding for Minitab Model Ops software suite. Model Ops helps to implement machine learning, as well as providing insight via predictive models. With the rise in machine learning and AI, Model Ops aims to make the process easier for everyone. I wanted to incorporate the concept of ideation and AI into one image for the logo.
Minitab Engage Logo and Branding
Branding for Minitab Engage software suite. Engage helps users to develop ideas and fuel innovation in the most streamlined way possible. It helps bolster collaboration between team members, and boosts productivity. Since Engage is all about helping you build out your ideas better, I wanted to incorporate that into the logo.
Minitab Connect Logo and Branding
Branding for Minitab Connect software suite. Minitab Connect makes it easier to build out reports with all the data you collect, using easy to read dashboards. The biggest key of Connect is that it integrates seamlessly with many different sources, so I wanted to use that as inspiration for the logo.
Minitab Real-Time SPC Logo and Branding
Branding for Minitab Real-Time SPC software suite. Real-Time SPC allows you to monitor your data and processes in real time, allowing for quick and concise decision making. I wanted the logo to represent the most common visual indicator in the software, a line graph.
Minitab Education Hub Logo and Branding
Branding for Minitab Education Hub. This is a learning center to teach the basics of statistics and data analysis, using the Minitab Suite of products. There are multiple courses and learning tracks, and certificates are provided upon completion. I wanted to incorporate both the online cloud learning process, and the certifications, into the design of the logo.
Minitab Iconography
I created a collection of iconography to be utilized amongst the website, print materials and brochures, and other assets related to Minitab’s marketing and public.